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Feb 21, 09:14 PM
Category Motion  

Title sequence for ‘Charlie Boorman – Ireland to Australia By Any Means’ documentary series on BBC2, won through a competitive pitch.

In collaboration with Alex Dinnin.

(July 2008)

Feb 21, 09:05 PM
Category Motion  

A new system for credit squeezes at the end of programmes, I helped develop a visual structure/approach for taking advantage of the new features the system offered. Sets of templates were designed to tie in with other events on the channel, and keep kids from turning over while the credits were rolling.


Dec 1, 09:30 PM
Category Interactive  

Vodafone developed an eSourcing system that could revolutionise their supply chain, but take-up had been limited among supply chain management, whose perception of the system was of something difficult to use and limited in scope. An internal campaign was required that would encourage usage of the system.

Our solution was to develop a campaign using a set of illustrated characters that play up business stereotypes in a fun/humerous manner, and that help communicate the benefits of the system in a simple way, cutting out the technical mumbo-jumbo.

The first stage of the campaign was a teaser ‘Blind Date’ online game, which served as an introduction to the characters and helped establish the central theme of finding your perfect partner (ie. supplier).

(May 2007)

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