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showmethework.com v3 - portfolio site of Matt Knott: FESPA Digital 2006 event campaign
Dec 8, 10:36 PM
Category Print  

FEPSA Digital 2006 event campaign

FESPA (Federation of Screen Printers Associations) was launching it’s first pan-European event dedicated to digital printing, and competing against a rival show. To kick off the campaign to raise audience awareness (printers) and to increase exhibitor and attendee signup, a mailshot was required.

The solution took an object that printers are immediately familiar with – the swatch – but used it to showcase some of the advances in digital printing they might not be aware of.

(April 2005)