FESPA (Federation of Screen Printers Associations) was launching it’s first pan-European event dedicated to digital printing, and competing against a rival show. To kick off the campaign to raise audience awareness (printers) and to increase exhibitor and attendee signup, a mailshot was required.

The solution took an object that printers are immediately familiar with – the swatch – but used it to showcase some of the advances in digital printing they might not be aware of.

(April 2005)