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Dec 15, 09:49 PM
Category Branding, Motion  

Canon’s IPOINT was a video installation in the reception areas of all their offices in Europe. A new video was produced twice a year to showcase the latest and greatest in the world of Canon – new advertising, product launches, sponsorship campaigns, environmental initiatives and so on.

As well as editing this selection of clips together, a series of bumpers was created to introduce each of the clips, taking Canon’s “red line” as a starting point and tying the video together into a coherent package. The video above shows an edit of various bumpers.