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Dec 15, 10:02 PM
Category Branding, Interactive  

The Canon brandsite was an online resource for employees, external agencies and business partners that provided guidelines and resources for working with the Canon brand.

Working within the technical constraints of Canon’s enterprise content management system (Tridion), the brief required the brandsite to be user-friendly, dynamic and to communicate clearly the elements that help define the Canon brand. Our solution used a simple, flexible structure, Flash to add dynamism and opening section – the Brand Story – that showed the key aspects of the Canon brand in an engaging way.

The brandsite won an Award of Excellence (Best Intranet category) at the CiB Awards 2007.

(March 2006)