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Dec 1, 09:30 PM
Category Interactive  

Vodafone developed an eSourcing system that could revolutionise their supply chain, but take-up had been limited among supply chain management, whose perception of the system was of something difficult to use and limited in scope. An internal campaign was required that would encourage usage of the system.

Our solution was to develop a campaign using a set of illustrated characters that play up business stereotypes in a fun/humerous manner, and that help communicate the benefits of the system in a simple way, cutting out the technical mumbo-jumbo.

The first stage of the campaign was a teaser ‘Blind Date’ online game, which served as an introduction to the characters and helped establish the central theme of finding your perfect partner (ie. supplier).

(May 2007)