Art direction for Canon’s library of life – a photo library for use on internal communications. Previously Canon had used standard ‘cutout’ shots, with the subject in very obvious poses with products. For this collection we wanted to create aspirational but believable characters in more natural environments, with the products placed in a more realistic way (and sometimes not placed at all) – helping Canon to show more confidence in itself.

The new library proved so popular that many shots were used externally across Europe, as well as internally.

Photography: Paul Robinson

(August 2006)