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Dec 1, 09:30 PM
Category Interactive  

Vodafone developed an eSourcing system that could revolutionise their supply chain, but take-up had been limited among supply chain management, whose perception of the system was of something difficult to use and limited in scope. An internal campaign was required that would encourage usage of the system.

Our solution was to develop a campaign using a set of illustrated characters that play up business stereotypes in a fun/humerous manner, and that help communicate the benefits of the system in a simple way, cutting out the technical mumbo-jumbo.

The first stage of the campaign was a teaser ‘Blind Date’ online game, which served as an introduction to the characters and helped establish the central theme of finding your perfect partner (ie. supplier).

(May 2007)

Dec 15, 09:56 PM
Category Interactive  

As part of an overhaul of the Tileywoodman identity, a new website was required that would caputre the essence and personality of the Tileywoodman brand. It needed to be fresh and engaging with the ability to evolve over time.

The ‘Tiley tree’ aims to showcase the playful and creative nature of Tileywoodman but still communicate the key messages. The featured work continues the playful theme, and each project is designed indivdually to reflect the content.

(September 2006)

Dec 15, 10:02 PM
Category Branding, Interactive  

The Canon brandsite was an online resource for employees, external agencies and business partners that provided guidelines and resources for working with the Canon brand.

Working within the technical constraints of Canon’s enterprise content management system (Tridion), the brief required the brandsite to be user-friendly, dynamic and to communicate clearly the elements that help define the Canon brand. Our solution used a simple, flexible structure, Flash to add dynamism and opening section – the Brand Story – that showed the key aspects of the Canon brand in an engaging way.

The brandsite won an Award of Excellence (Best Intranet category) at the CiB Awards 2007.

(March 2006)